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Supporting Branding Processes

Branding is not a four-letter word

In today’s world, as information flows endlessly and storytelling is a must-have tool for every business, the notion that word of mouth is enough, or that your reputation and success will speak for itself, just isn’t relevant anymore.
More and more legal and accounting firms are starting to understand the enormous value of branding for growing their business and remaining major players in the market.
Branding is much more than a logo, slogan, and graphic design. While these are obviously very important, there is so much more involved. Branding is the vision that defines your entire organizational identity.
Effective branding influences how clients feel about the firm and help them identify and recognize the firm at every turn – including on internet websites, portals, social media, conferences, and events.
Just imagine all those platforms telling the same story, speaking the same language, and highlighting the same values, and you’ll understand the enormous power of consistent branding.

Find your vision, fine-tune it, and start using it as soon as possible

Robus has helped brand all kinds of firms. During the branding process, we’ll help you ask the right questions, define the unique identity of your firm, and write its story.

To do it right, we’ll first learn all about your target audience and understand which digital platforms that audience tends to use. The next step will be to develop a customized branding strategy for those platforms and create a plan of action for enhancing your firm’s relationship with its potential clients.

But we don’t just plan strategies, we take it to the practical level as well. We’ll refer you to design experts who can help you create your firm’s visual representation, from selecting the perfect logo to developing all the visual and digital tools you’ll need to keep your existing clients engaged and help potential clients recognize you everywhere they see you.