Branding is not a four-letter word

In today’s world, as information flows endlessly and storytelling is a must-have tool for every business, the notion that word of mouth is enough, or that your reputation and success will speak for itself, just isn’t relevant anymore.
More and more legal and accounting firms are starting to understand the enormous value of branding for growing their business and remaining major players in the market.
Branding is much more than a logo, slogan, and graphic design. While these are obviously very important, there is so much more involved. Branding is the vision that defines your entire organizational identity.
Effective branding influences how clients feel about the firm and help them identify and recognize the firm at every turn – including on internet websites, portals, social media, conferences, and events.
Just imagine all those platforms telling the same story, speaking the same language, and highlighting the same values, and you’ll understand the enormous power of consistent branding.