Robus accompanies law firms, accounting firms, and Patent attorneys hand un hand all the way to becoming the best in their field.
Robus works with law firms, accounting firms, and patent attorneys, guiding them every step of the way toward achieving excellence and leadership in their field
Robus is the leading consulting, marketing, and business development company in the legal and accounting sectors in Israel. We are a one-stop shop for law and accounting firms seeking marketing, branding, business development, merger, financial consulting, and strategic consulting services.
Legal Marketing trends, surprising insights and tips from champions ON How to become the Cristiano Ronaldo of your field (or Messi, depending on who you ask)
Legal marketing has always been about adapting to change. Whether it was the shift from word-of-mouth to more formal advertising channels, or the rise of social media, legal marketing is constantly adapting.
My journey into the legal profession began when I felt it was time to look for a job. I was quite open-minded when considering different vocations. I took an internship at Asserson to get a feel for what a career as a solicitor (the English equivalent of a lawyer) would be like. I found the work interesting and engaging and decided that law was the profession I wanted to pursue, so I applied for a training contract.
I had the pleasure of interviewing Michael to discuss his journey to GT, his experience making Aliyah, and his insights for lawyers abroad considering the move. In the interview that follows, he shares his perspective on adapting to a new cultural environment, transitioning into a different practice area, and the professional and personal growth that came with building his career in Israel.
