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Ranking Guides

The legal ranking guides were and remain a most significant source of information for potential and existing clients, as well as for candidates – associates, partners, and legal interns – who seek a law firm that will be capable of addressing their diverse range of needs.

In recent years legal ranking guides stepped-up their game both professionally as well as in terms of the information they cover, and nowadays, these guides allow one to compare between different law firms, review each firm’s practice areas, and obtain an impression of the clients and transactions handled by each firm. The legal ranking guides further provide an expression of opinion about individually ranked lawyers in each legal field of practice.

Submitting by yourself – is it worthwhile?

As with anything in life, the answer to this question, like a coin, has two sides.

On the one hand, the answer is in the affirmative, since lawyers, by nature, are well versed in the art of legal writing and its terminology.

On the flip side of the coin, lawyers must also be well equipped with the ability to aptly show-case their work in a non-legal and marketable language.

The preparation of an optimal submission for a legal ranking guide enfolds considerable time investment as well as constant learning of the various and ever-changing demands and limitations of each legal guide, of which there are many.

Preparing a submission for a legal ranking guide, be it an Israeli ranking guide or an international one consists of a repeated yearly long process and includes the ongoing and highly focused collection and analysis of intra-organizational information, drawing conclusions from prior rankings and applying them to future ones, building a consistent history of submissions, optimal exploitation of interviews with guide researchers and much more.

Introducing the Robus – Bold Ranking! Department

In a world where competition amongst law firms over clients and potential candidates have sky-rocketed, legal ranking guides have positioned themselves as an objective and professional benchmarking standard for law firms in Israel and globally. The use of legal ranking guides is no longer location specific, and in Israel too, clients grow more reliant on international legal ranking guides when choosing a suitable law firm to work with.

We at the Robus – Bold Rankings! Department – have more than 15 years of experience in writing, which amount to thousands of hours of writing, editing, and preparing submissions for local Israeli and international legal ranking guides, covering all legal practice areas.

Over the years we have successfully submitted our clients to local and international guides, including:

  • Legal 500
  • Chambers & Partners
  • IFLR1000
  • ITR World Tax
  • LMG Life Sciences
  • MIP – Managing Intellectual Property – IP Stars
  • IAM Patent 1000
  • IAM Strategy 300
  • WTR1000
  • WTR300
  • Israeli Dun’s100
  • Israeli BDI

And many more….

The recommended guides are those that conduct an objective research process by experienced and independent researchers and base their rankings, amongst others on:

  1. Information received from the submitting law firm and personal interviews with the firm’s partners.
  2. Feedback obtained from colleagues about the law firm or the specific lawyers.
  3. Client feedback on the nature of the legal service they received from the law firm and, specific lawyers.
  4. Verification and cross-checking of information obtained vis-à-vis independent sources of information and other ranking guides.

This process is inseparable from the business development and branding strategy of any law firm, and as such, it is crucial to employ expert legal marketing professionals that are well acquainted and versed in the ins and outs of the submission process for the various ranking guides.

Israeli guides

DUN’S 100 

For almost 200 years, Dun & Bradstreet (D&B) has helped clients and partners grow and thrive through the power of data, analytics, and data-driven solutions. Amongst others, in Israel, D&B, regularly publishes its DUN’s 100 ranking of leading Israeli companies in diverse sectors, including, law firms. The rankings published and performed by D&B are considered as leading amongst the local Israeli rankings, as well as being credible, and qualitative. Each year, D&B’s rankings receive significant local Israeli media coverage.

BDI – Business Data Israel

BDI is part of the international COFACE Group that specializes in providing business information and intelligence. In this scope, BDI publishes the BDI Code, its Israeli ranking guide of diverse sectors, e.g., services, industry, commerce, and trade, as well as the legal sector, covering specifically law firms. BDI’s ranking is considered credible, and independent and is frequently referenced and mentioned in Israeli media and the business sector at large.

International Ranking Guides

Legal 500

For more than three decades, the U.K. based Legal 500 has been analyzing the capabilities of law firms across the world, with a comprehensive research program revised and updated every year to bring the most up-to-date vision of the global legal market. The Legal 500 assesses the strengths of law firms in over 150 jurisdictions, through a qualitative research process. The guide is considered most objective and professional. Traditionally, users of the guide came from the EU and the U.S., however, in recent years, the circulation of the guide is so globally widespread, that it is currently considered as the “Waze” for the realm of law firms.

Chambers & Partners

Since its founding in 1989, the prestigious U.K. based Chambers & Partners guide is dedicated to delivering detailed rankings and insights into the world’s top lawyers, legal departments, and law firms. The guide covers 70 countries and 200 jurisdictions and provides in-depth details of the covered law firms and ranked lawyers, referencing significant transactions and client feedback. Currently, this is the most relied upon guide by the U.S. market when choosing a law firm in Israel. Note this brand has several guides – such as Global, Fintech, High Net Worth and more.

IFLR 1000

The U.K. based IFLR1000 undertakes qualitative research into law firms and lawyers and publishes its annual rankings, ratings, awards, and editorial content. IFLR1000 has been producing legal market intelligence since 1990 and is currently the only international legal market research brand basing its rankings on financial and corporate transactional work. The guide covers 12 practice areas and 250 jurisdictions and traditionally focuses on larger law firms. However, we anticipate a trend change and expansion of their scope of ranking to cover medium-sized and boutique firms that will consistently submit transactional work for three years and more.

IAM Patent 1000

IAM is the trusted source of worldwide news, analysis, and data on the management of intellectual property as a key business asset. IAM publishes its IAM Patent 1000 ranking, shining a spotlight on the firms and individuals that are deemed outstanding in the pivotal area of patent law and prosecution. IAM also gives center stage to professional articles in the field of intellectual property, reviewing trends and updates in the field of intellectual property in different countries.

IAM Strategy 300

IAM, also publishes the IAM Strategy 300 ranking guide, which recognizes those individual practitioners who innovatively create and action strategies that realize and amplify the worth of IP portfolios. Being ranked by IAM Strategy is an honor bestowed on the few and far between most senior practitioners in this field.

World Trademark Review

World Trademark Review (WTR) is the trusted source of worldwide news, analysis, and data on the management of trademarks. WTR publishes the WTR 1000 ranking guide, identifying the leading professionals and firms that are deemed outstanding at obtaining, protecting, managing, enforcing and monetizing trademarks. WTR also publishes the WTR 300 ranking guide, identifying the leading corporate trademark professionals.

Managing Intellectual Property  – MIP IP Stars

Managing IP is the premier news and analysis service catering to intellectual property professionals worldwide. The site tracks the strategies of corporate IP counsel and provides news updates from the global IP market. It’s leading ranking is IP Stars, the leading resource for companies or individuals looking for experienced legal practitioners for contentious and prosecution of IP. Managing IP has been covering IP law and practice since 1990.

Since 2013, Managing IP also publishes its annual ranking of Top 250 Women in IP, recognizing the most senior female IP practitioners in private practice who have performed exceptionally for their clients.

World Intellectual Property Review – WIPR Leaders 

WIPR Leaders is a one-stop guide to the leading IP practitioners in the world. The handbook lists over 1,700 lawyers across patent, trademark, and copyright practices. The list is the result of a 4-month nomination period during which the publisher’s research team vets every nominated lawyer for suitability by exploring their work. The research process includes a review of the nominees’ practice history, industry expertise and notable cases, as well as any additional activities, such as writing and teaching responsibilities, which have allowed the lawyers to shape and influence other and future IP practitioners.


Since 1996 Who’s Who Legal has identified the foremost legal practitioners in multiple areas of business law. WWL features over 24,000 of the world’s leading private practice lawyers and 2,500 consulting experts from over 150 national jurisdictions. WWL is globally recognized for its integrity credibility of its publication findings.


Part of the Euromoney Institutional Investor PLC group (also from the group are IFLR1000, ITR World Tax and LMG Life Sciences), Expert Guides, has been researching the world’s legal market for almost 30 years. Each year it publishes individual practitioner rankings in a wide range of legal practices. Expert Guides is yet to get more traction and exposure to position itself as a leading guide.

Foreign ranking guides for specific sectors

International Tax Review

International Tax Review (ITR), part of the Euromoney Institutional Investor PLC group, is a global news and analysis service that provides leading business intelligence on all things related to corporate tax. ITR publishes 2 important ranking guides:

  • Annual World Tax guide – a key resource for tax professionals to locate specialist service providers. The guides rank the tax expertise offered in various jurisdictions, classifying professional services, law firms and other tax service providers together, rather than looking at them separately, because they all compete for the same work.
  • Annual World TP (Transfer Pricing) guide – ranking transfer pricing service providers in more than 50 jurisdictions globally, giving tax executives a comprehensive analysis of the tax advice market.


Launched in 2006, Global Arbitration Review (GAR) is the leading resource on international arbitration news and community intelligence. GAR publishes its GAR100, a guide to specialist international arbitration practices. The guide recognizes dependable counsel, offering extensive qualitative analysis of arbitration practices around the world. Firms are stringently researched and assessed to ensure that only the elite are listed, with the GAR 30 ranking the very best.

Why us?

Our team at Bold Rankings are experts in both English and Hebrew, possessing vast experience in legal marketing writing and editing, specifically, for the legal ranking guides – in optimal time frames and with the utmost quality.

We have in-depth acquaintance with the subtleties that differentiate between the various legal guides as well as their diverse range of demands. This allows us to provide comprehensive strategic advice for choosing the most suitable guides to file a submission.

We are long-term players, and as such, coupled with the vast experience we amassed in this field, we skillfully developed a broad network of excellent work relations with the editors of the different guides, giving our clients the confidence they need, knowing, that we are always up-to-date on the ins and outs of the legal ranking process.

We continue accompanying our clients post the actual submission, closely guiding them throughout the process of the interview, client feedback, and publication of the rankings themselves.

We offer several flexible models that can suit your needs: from general consultation and guidance on the process, editing and updating existing submission content, or, managing the entire legal ranking submission process as a project.

Want more information? We invite you to reach out and talk to us!