As part of her role at ROBUS, Yael supports law firms with various marketing, branding, and business development processes, focusing on managing marketing networks, writing marketing content, creating promotional websites, developing marketing budgets, managing branding processes, organizing professional conferences, and more.
In addition to her skills as a marketer, Yael is also adept at problem-solving when issues arise. She holds a Bachelor’s degree in Law (LL.B) and a Master’s degree in Conflict Resolution, Negotiation, and Mediation (M.A), both from Bar-Ilan University, and she is also a certified mediator.
After four years as a lawyer specializing in planning and construction, litigation, and real estate, and a subsequent period as a project manager in a renewable energy company, Yael chose to join the legal marketing team at ROBUS as an account manager.
Having experience in both the legal field and project management, Yael is proficient in managing processes from start to finish, identifying needs, improving processes, and solving problems efficiently.
Yael is a great enthusiast of art and design and has completed a diploma in graphic design. In her free time, she enjoys creating designs for birthdays, branding for family events, and wedding invitations for friends.
Have you ever wondered how Robus specializes in so many fields, spanning the entire legal world?
Noam, CPA and Adv., has a BA in Business Management from Ben-Gurion University, a BA in Accounting from Tel Aviv University, and an LL.B from Ono Academic College.
Noam is much more than an acclaimed accountant and lawyer; he is also a certified information systems auditor (CISA) and specializes in system analysis and economic consultancy for complex IT projects.
Noam supports our clients as they navigate complex mergers and acquisitions, and guides them assuredly through complex enterprise value assessments, defining merger relationships between firms, financial analyses and tasks involving advanced BI systems, and more. Noam is a mediator with certification from the Israel Bar Association and specializes in the unique field of providing expert opinions on complex court cases that require extensive accounting and economic knowledge and expertise, and more specifically, an understanding of information systems and the ability to analyze information from large databases and identify and quantify the plaintiffs in class action cases.
With a resume like his and years of providing financial and accounting support for dozens of projects for public and private entities, it was only natural for Noam to establish Roboost, our financial department. Over the past years, Roboost has been guiding law firms through complex streamlining, merger, growth, expansion, and other projects.
Over the past decade, Itamar has advised on dozens of mergers and acquisitions involving law firms, accounting firms, and patent attorney practices. His work also includes law firm valuations and the financial analysis of professional practices. In addition, he advises on partner compensation structures, partner retirement planning, partnership arrangements, and strategic processes for the firm’s clients.
Itamar began his career as a consultant at an Israeli security company operating internationally. He later completed his legal internship at a boutique commercial litigation firm. After being admitted to the Israeli Bar, he joined an investment banking firm as a Business Analyst, where he developed extensive financial expertise in analyzing, valuing, and advising on M&A transactions within the professional services sector.
Itamar holds a dual LL.B. and B.A. in Business from Reichman University (formerly the Interdisciplinary Center Herzliya) and is a member of the Israel Bar Association.
Outside of working hours, Itamar enjoys tennis, sailing, and skiing.
Itamar lives in Tel Aviv with his wife and their two children.
Does the legal world sound dry and boring? Not if you ask Zohar Fisher, founder of Robus. The beauty of this field is clearly in the eye of the beholder.
Zohar has an LLB and a BA in governance from Reichman University, and an executive MA in political sciences from the Program for Public and Political Leadership at Tel Aviv University. In addition to his impressive academic education, he is also a certified copywriter and screenwriter (and a bartender too, but we’ll talk about that another time…).
Combining the legal world with the field of advertising and marketing has taken Zohar on a unique career path since the early 2000s, when he was working as a business development director (the first person in Israel to ever be given this title) for one of the largest law firms in Israel. In this capacity, he fell in love with the world of legal marketing and has done everything in his ability to become an expert in the field and incorporate it into the legal sector in Israel.
Zohar founded Robus in 2010 and since then, has guided enough reorganization, branding, and marketing processes to justify his reputation as the leading consultant for law firms in Israel. Anyone who has worked with him before can testify to his unique ability to be brutally honest, but pleasant and compassionate at the same time.
In addition to his work at Robus, Zohar is the founder of Legal Marketing Israel, a representative of the Israel Bar Association at the U.S. Bar Association, chair of the Israel Bar Association’s international in-service training unit, and member of the boards of various companies.
As Zohar develops his legal marketing expertise and gives his popular lectures on this topic, he continues to expand Robus’ professional fields of expertise to include mergers, legal tech, accounting, international collaborations, and more.
Zohar is a popular speaker on topics related to his fields of expertise, and lectures in Israel and around the world on legal tech. legal marketing, strategy, business development, and more.
Bella brings extensive experience in guiding law firms through the development of focused marketing strategies, strengthening their digital presence, and leading branding and differentiation processes in highly competitive markets.
Over the years, she has worked with some of Israel’s largest and most prominent law firms, and also served as an in-house Marketing & Business Development Manager at a leading firm— providing her with deep insight into the unique challenges, internal dynamics, and organizational politics of the legal sector.
Her expertise lies in developing professional content, building a strong social media presence, and bridging legal values with strategic marketing needs—translating legal knowledge into real business growth. Bella is known for her combination of strategic thinking and attention to detail, as well as her ability to blend marketing sensitivity, legal understanding, and business sharpness to every project.
Based in southern Israel, Bella is a cinema lover (Marvel – obviously) and a live rock music enthusiast.
In her free time, you’ll find her working out, hunting down her next concert—or casually chatting with ChatGPT (a fully admitted addiction).
As part of her role in Robus, Maya accompanies law firms and accountants throughout the process and challenges of branding, marketing, and business development of their practice.
Maya also provides ongoing support to the firm’s clients in other issues – such as assistance with submissions to legal rankings, consulting within the financial department and as well as for the Wello platform.
Maya has knowledge and experience in the world of social media. With her strategic thinking and in-depth understanding of these mediums, she helps clients to maximize the benefits of the use of social networks, bringing supreme attention to detail and a great sense of aesthetics.
Maya has the ability to identify what differentiates each client and accordingly, to formulate an appropriate marketing strategy that best accommodates and complements their style.
In addition, Maya loves writing and does quite a bit of drafting and editing of marketing material and visual content.
Maya is a second-year law (LL.B) and government (B.A.) student at Reichman University. In her spare time (which unfortunately she doesn’t have much of) she participates in the university’s debate club and enjoys improving her yoga and singing skills.
As the head of the rankings practice at Robus – Bold! Rankings, Shira leads clients in the submission process for local and International ranking guides. Shira assists in all aspects of submission preparation including writing, editing, and guiding clients to highlight their boldest offerings, giving clients a competitive advantage. Using her in-depth knowledge of the intricacies of the processes in each of the different guides as well as a result driven attitude, Shira enables her clients to attain the highest possible rankings.
Shira joined Robus in July 2020 and brings over fifteen years of experience in the field of marketing and ranking submissions. Having been in charge of marketing & business development of leading Intellectual Property firms including Reinhold Cohn Group and Ehrlich Group for many years, Shira is familiar with the challenges that may arise. With this expertise, Shira continues to guide the marketing and business development efforts of several IP firms and IP service providers today alongside the rankings practice.
Shira has vast experience in Legal Marketing including strategic planning and coordination of conferences in Israel and abroad, handling MarCom, writing and preparing collateral aligned with marketing strategy, branding (website, brochures, exhibitions, etc.), planning, storytelling and monitoring of digital marketing and social media, managing PR and communication, building personal brands and sales support for targeting and retention of clients.
Shira grew up in Canada (her parents were “Shlicim” of the Hebrew Univ. in Canada). She is a native English & Hebrew speaker and holds a BA in Political Science from Tel-Aviv University, as well as studying Content Management (in digital platforms) at Digitalent. Shira served her military service in the 8200 unit of the IDF.
