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Every office has its very own Wonder Woman, and without a doubt, in our case it’s Michal – who takes our skills to the next level.
Michal is the heart of Robus. She drives us and manages the office firmly and assertively, but at the same time – while creating a peaceful, zen atmosphere that makes it a pleasure to come to work every morning.
Be sure not to let her smile mislead you… she can definitely lose her temper when needed, but we’ll leave the details for your imagination.
Michal is the person we trust to handle all the administrative issues at Robus, including business dealings with suppliers, clients, banks and institutions, integration of management and finance systems, leading large-scale projects like international conferences, training, and seminars, and organizing company outings and social activities.
Michal is a mother of four, and has a BA in business administration and a degree in law. Being the true wonder woman that she is, she is also a certified triathlete who has run, cycled, and swam all over the world, including in quite a few capital cities, always with a smile on her face and dressed in the finest sports fashion.
Itamar Ronen is the guy who always has both feet on the ground. He is the beating heart of Robus and is responsible for company management and development.
Over the past years, he has built up the company and led it in diverse directions so that it can provide holistic solutions for law firms. These solutions range from marketing, business development, and financial processes at the firms, to significant mergers and groundbreaking initiatives in the legal sector.
Over the years, Itamar has accumulated the unique skills necessary to support complex processes in law firms and to lead business and strategic initiatives.
Today, the company is a role model for entrepreneurship in the law firm sector and for the execution of marketing processes, business development, and mergers between law and accounting firms.
Itamar began his career as a security advisor to foreign militaries before he graduated from university. He then completed his internship at a commercial litigation firm and served as a business consultant at a leading investment banking company.
Itamar has a double degree in law and business management (LLB and BA) from Reichman University. He is a member of the Israel Bar Association and lectures regularly for in-service training programs offered by the Bar Association to provide continuing education for lawyers in Israel.
His extreme hobbies include boating, skiing, basketball, squash, and tennis, and he never misses an opportunity to hike and sightsee in Israel and abroad.
Itamar lives in Tel Aviv, is married, and has a son.
Does the legal world sound dry and boring? Not if you ask Zohar Fisher, founder of Robus. The beauty of this field is clearly in the eye of the beholder.
Zohar has an LLB and a BA in governance from Reichman University, and an executive MA in political sciences from the Program for Public and Political Leadership at Tel Aviv University. In addition to his impressive academic education, he is also a certified copywriter and screenwriter (and a bartender too, but we’ll talk about that another time…).
Combining the legal world with the field of advertising and marketing has taken Zohar on a unique career path since the early 2000s, when he was working as a business development director (the first person in Israel to ever be given this title) for one of the largest law firms in Israel. In this capacity, he fell in love with the world of legal marketing and has done everything in his ability to become an expert in the field and incorporate it into the legal sector in Israel.
Zohar founded Robus in 2010 and since then, has guided enough reorganization, branding, and marketing processes to justify his reputation as the leading consultant for law firms in Israel. Anyone who has worked with him before can testify to his unique ability to be brutally honest, but pleasant and compassionate at the same time.
In addition to his work at Robus, Zohar is the founder of Legal Marketing Israel, a representative of the Israel Bar Association at the U.S. Bar Association, chair of the Israel Bar Association’s international in-service training unit, and member of the boards of various companies.
As Zohar develops his legal marketing expertise and gives his popular lectures on this topic, he continues to expand Robus’ professional fields of expertise to include mergers, legal tech, accounting, international collaborations, and more.
Zohar is a popular speaker on topics related to his fields of expertise, and lectures in Israel and around the world on legal tech. legal marketing, strategy, business development, and more.
Over the past five years, Tali has managed client portfolios and served as a legal marketing consultant. In 2021, she was appointed head of business development and of legal marketing in the company.
Tali has vast experience working with law and accounting firms and providing consultations on diverse issues related to marketing and business development (including developing strategies and the actions needed to achieve them). She advises lawyers and many different partners on both marketing and business challenges they face. Tali believes that growth and success can be achieved with consistency, persistence, and working in an organized fashion based on a strategy that distinguishes one firm from its competitors.
Tali has been a certified lawyer since 2012 and interned at the rural real estate department at Epstein, Knoller, Chomsky, Osnat, Gilat, Tenenboim & Co.
Tali graduated Reichman University and has a double degree in law (LL.B) and business administration (BA). She also has digital marketing certification from Open University.
Tali has vast experience in marketing, business development, and sales made by hi-tech and marketing companies.
Her hobbies include shopping for clothes and shoes, and she works out at least four times a week.
Tali served in various roles in the IDF elite intelligence unit 8200, including as a trainer. She was born in 1985 and lives in Netanya.
As the head of the rankings practice at Robus – Bold! Rankings, Shira leads clients in the submission process for local and International ranking guides. Shira assists in all aspects of submission preparation including writing, editing, and guiding clients to highlight their boldest offerings, giving clients a competitive advantage. Using her in-depth knowledge of the intricacies of the processes in each of the different guides as well as a result driven attitude, Shira enables her clients to attain the highest possible rankings.
Shira joined Robus in July 2020 and brings over fifteen years of experience in the field of marketing and ranking submissions. Having been in charge of marketing & business development of leading Intellectual Property firms including Reinhold Cohn Group and Ehrlich Group for many years, Shira is familiar with the challenges that may arise. With this expertise, Shira continues to guide the marketing and business development efforts of several IP firms and IP service providers today alongside the rankings practice.
Shira has vast experience in Legal Marketing including strategic planning and coordination of conferences in Israel and abroad, handling MarCom, writing and preparing collateral aligned with marketing strategy, branding (website, brochures, exhibitions, etc.), planning, storytelling and monitoring of digital marketing and social media, managing PR and communication, building personal brands and sales support for targeting and retention of clients.
Shira grew up in Canada (her parents were “Shlicim” of the Hebrew Univ. in Canada). She is a native English & Hebrew speaker and holds a BA in Political Science from Tel-Aviv University, as well as studying Content Management (in digital platforms) at Digitalent. Shira served her military service in the 8200 unit of the IDF.
Becky Laufer is a mediator and certified attorney in Israel (since 2018). At Robus she advises both local and international law firms on marketing, branding, and business development processes and is the point of contact for the commercial law firms that work with us.
Becky has an LL.B from Bar Ilan University, and upon completing her degree focused on corporate and commercial law during her internship. After completing her internship, she was hired by Herzog Fox & Neeman, Israel’s largest law firm, where she worked in the labor law department and provided legal guidance for international and local companies.
Becky moved to Israel in high school and is fluent in Hebrew and English. She describes herself as an avid lover of languages, and therefore it should not come as a surprise that during her army service in the Education Corps, she taught Hebrew to new immigrants.
When Becky isn’t in the office, she is probably baking something in the kitchen or enjoying time with her family.
Have you ever wondered how Robus specializes in so many fields, spanning the entire legal world?
Noam, CPA and Adv., has a BA in Business Management from Ben-Gurion University, a BA in Accounting from Tel Aviv University, and an LL.B from Ono Academic College.
Noam is much more than an acclaimed accountant and lawyer; he is also a certified information systems auditor (CISA) and specializes in system analysis and economic consultancy for complex IT projects.
Noam supports our clients as they navigate complex mergers and acquisitions, and guides them assuredly through complex enterprise value assessments, defining merger relationships between firms, financial analyses and tasks involving advanced BI systems, and more. Noam is a mediator with certification from the Israel Bar Association and specializes in the unique field of providing expert opinions on complex court cases that require extensive accounting and economic knowledge and expertise, and more specifically, an understanding of information systems and the ability to analyze information from large databases and identify and quantify the plaintiffs in class action cases.
With a resume like his and years of providing financial and accounting support for dozens of projects for public and private entities, it was only natural for Noam to establish Roboost, our financial department. Over the past years, Roboost has been guiding law firms through complex streamlining, merger, growth, expansion, and other projects.
As Client Manager at Robus, Hadar’s job is to manage diverse marketing, branding, and business development programs, with an emphasis on social media management, developing marketing budgets, managing branding processes, building websites, content writing, planning professional conferences, and more.
Hadar is a woman of words who found herself in the legal business, or a seasoned lawyer who found herself in the writing business, depending on who you ask 😊
She is originally from northern Israel and grew up on the Sea of Galilee. She completed a double degree in law (LL.B) and communications (BA) at Haifa University and interned in the litigation department at Fischer & Co. (FBC). She even found time to study screenwriting at Open University.
When she’s not working, Hadar enjoys spending time with friends, writing short stories and culture articles, and going onstage with her favorite hobby – spoken word poetry that she writes about life itself.
To make a long story short, with her dedication, creativity, and vibrance, every firm is happy to work with her.
As part of her role at ROBUS, Yael supports law firms with various marketing, branding, and business development processes, focusing on managing marketing networks, writing marketing content, creating promotional websites, developing marketing budgets, managing branding processes, organizing professional conferences, and more.
In addition to her skills as a marketer, Yael is also adept at problem-solving when issues arise. She holds a Bachelor’s degree in Law (LL.B) and a Master’s degree in Conflict Resolution, Negotiation, and Mediation (M.A), both from Bar-Ilan University, and she is also a certified mediator.
After four years as a lawyer specializing in planning and construction, litigation, and real estate, and a subsequent period as a project manager in a renewable energy company, Yael chose to join the legal marketing team at ROBUS as an account manager.
Having experience in both the legal field and project management, Yael is proficient in managing processes from start to finish, identifying needs, improving processes, and solving problems efficiently.
Yael is a great enthusiast of art and design and has completed a diploma in graphic design. In her free time, she enjoys creating designs for birthdays, branding for family events, and wedding invitations for friends.
In her role at Robus, Nira accompanies law firms through marketing, business development, and branding processes, and is there for them as they face the challenges the field presents. Nira believes that proper branding has power and that it is always possible to convey the correct information and the essence of the firm and its members through it.
Nira helps the Robus’s clients get the most out of various marketing platforms to reach their audience in the best possible way. Additionally, she assists in other areas such as submissions to ranking guides, organizing professional conferences, the WELLO platform, and more. Nira loves people and enjoys solving challenges that require and allow for creativity.
Nira is a second-year law student (LL.B) at Tel Aviv University and serves as the head of an analyst team in the “Omek” organization for legislative improvement. Between reading court rulings and articles, she loves to photograph fashion for boutique brands and personal projects of all kinds. Besides photography, Nira enjoys reading literature and poetry, cooking, and spending time with family and friends.
As part of her role in Robus, Maya accompanies law firms and accountants throughout the process and challenges of branding, marketing, and business development of their practice.
Maya also provides ongoing support to the firm’s clients in other issues – such as assistance with submissions to legal rankings, consulting within the financial department and as well as for the Wello platform.
Maya has knowledge and experience in the world of social media. With her strategic thinking and in-depth understanding of these mediums, she helps clients to maximize the benefits of the use of social networks, bringing supreme attention to detail and a great sense of aesthetics.
Maya has the ability to identify what differentiates each client and accordingly, to formulate an appropriate marketing strategy that best accommodates and complements their style.
In addition, Maya loves writing and does quite a bit of drafting and editing of marketing material and visual content.
Maya is a second-year law (LL.B) and government (B.A.) student at Reichman University. In her spare time (which unfortunately she doesn’t have much of) she participates in the university’s debate club and enjoys improving her yoga and singing skills.
