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Planning a marketing budget and smart business development

You obviously understand the importance of investing in marketing and business development and have started planning your next steps. You may have even contacted us in the past about legal marketing services or to find the perfect marketing manager for your company.

What about your budget? How do you set a budget for marketing and business development that will enable you to meet your goals without overspending?

We can help!

The first thing to do is to change your mindset and realize that setting a marketing budget is not purely a financial decision. It is a strategic decision that is made according to your company’s long and short-term goals and its annual and multi-annual plans.

At Robus, we can help your company define its main goals, set interim ones, and develop a comprehensive strategic marketing plan. Once we’ve done that, you’ll have a much better idea of the marketing budget your company will need.

The rule of thumb is that a company’s annual marketing budget should be about 1–3% of its revenue, depending on the size of the company. In most cases, the budget comprises fixed costs such as website maintenance, postal services, social media, and employee salaries, and varying expenses such as marketing campaigns, photo shoots, and more. We’ll work together to create a realistic budget that is tailored to the needs of your company, to guarantee maximum ROI.