The first thing to do is to change your mindset and realize that setting a marketing budget is not purely a financial decision. It is a strategic decision that is made according to your company’s long and short-term goals and its annual and multi-annual plans.

At Robus, we can help your company define its main goals, set interim ones, and develop a comprehensive strategic marketing plan. Once we’ve done that, you’ll have a much better idea of the marketing budget your company will need.

The rule of thumb is that a company’s annual marketing budget should be about 1–3% of its revenue, depending on the size of the company. In most cases, the budget comprises fixed costs such as website maintenance, postal services, social media, and employee salaries, and varying expenses such as marketing campaigns, photo shoots, and more. We’ll work together to create a realistic budget that is tailored to the needs of your company, to guarantee maximum ROI.