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PSMG announced establishment of a new unique international affiliation in Israel with Robus – a ‎leading Israeli Legal Marketing company

PSMG sets a foothold in the Middle-East: the Israeli Legal Marketing company Robus has officially become an international affiliate of the Professional Services Marketing Group, the well-known London-based Marketing organization

PSMG Logo - Robus

Robus is joining a prestigious network of affiliates from all over the world focused on knowledge-sharing while recognizing the global nature of marketing professional services

PSMG has affiliations in many countries across the globe, among them USA, Australia, Europe, Dubai and now – the newest addition in Israel

The announcement comes in an important time for the Israeli legal sector. Two years ago an amendment of the Israeli Bar Association Law opened the door to international lawyers and law firms to operate and expand their activity in Israel. Since then, Israel has experienced growing interest of international law firm, especially from those specializing in the Hi-tech and Bio-tech sector


Adds Robus’s founder, Adv. Zohar Fisher– We wish to strengthen Israel’s position as a leading international target for foreign law firms and sophisticated clients, who are looking to expand their client portfolio. We believe that by this affiliation, we earned a valuable friend with vast knowledge and know-how, giving in turn PSMG members the opportunity to enjoy our connections and know-how and facilitating their entry to the State of Israel, often called The Startup Nation

Adds PSMG managing partner, Gail Jaffa– PSMG and Robus share the aim to develop and further advance the world of professional marketing services and international cooperation. PSMG continues to explore new markets and to strengthen our members’ international capabilities. I believe that Israel has a rising legal sector, and I am happy to welcome our new Israeli affiliate


About PSMG – website:
PSMG Logo - RobusThe Professional Services Marketing Group is an international organization that aims to advance education and training of marketing in professional services, to provide a forum for member to meet and discuss innovative ideas of marketing, to improve and encourage good marketing practice and to enhance perception of the marketing function within professional service businesses

PSMG is headed by Gail Jaffa, who is responsible for the strategic direction and tactical implementation of all aspects of PSMG as an international professional services membership organization

About Robus – website:

ROBUS new smallRobus is Israel’s largest and leading legal marketing company. Robus accompanies Israel’s leading law firms (by size and reputation) and provides them full-spectrum of legal marketing, business development and strategy services

In addition, Robus specializes in providing marketing services and advice to foreign law firms who wish to establish or grow in the Israel market

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