Strategy is one of those buzzwords that people like to toss around, regardless of who’s in the room at the time, but it’s more than just a buzzword. A good strategy is extremely important for building a successful business.
They say that if you believe in yourself, you’re already halfway there. While that may be true, it’s not enough. You’ll also need a compass to reach that halfway point. Over the years, we’ve met many talented lawyers who believe in themselves, have impressive visions, great ideas, and plenty of passion, but often the compass that should keep them on track can be found outside the firm, not within it.
