ארכיון General - Robus - Consulting & Legal Marketing

Managing Law Firm Budgets in a Changing Era

In the evolving legal world, effective budget management is a cornerstone of a law firm’s success. As in every business year, 2025 presents unique managerial and financial challenges that demand strategic and innovative

Partnerships Among Lawyers: A Comprehensive Framework for Success

The legal industry, once known for its resistance to change, is now facing a seismic shift. Artificial intelligence is rapidly transforming the way law firms operate, and legal marketing is no exception

Aliyah in Action: Gerson Panitch

My journey in the legal profession began unexpectedly. I attended engineering school but realized I didn’t want to pursue engineering long-term.

The Legal Marketing Revolution: How AI is Reshaping the Game

The legal industry, once known for its resistance to change, is now facing a seismic shift. Artificial intelligence is rapidly transforming the way law firms operate, and legal marketing is no exception

From Dancing Teens to Closing Deals: How TikTok is Quietly Revolutionizing Legal Marketing

Remember when having a TikTok account was considered “below the dignity” for a lawyer? Well, those days are fading faster than a viral dance trend.

Aliyah in Action: Jeremy Lustman on Worthwhile Risks and Shifting Your Career to Israel

I grew up in a close-knit Jewish community in Baltimore, Maryland, in the ’70s and ‘80s. After finishing high school at a modern orthodox day school, I had the opportunity to study in Israel for two years. Learning at a Yeshiva and becoming familiar with the rights and responsibilities of being an Israeli was incredibly inspirational. However, at the time, I wasn’t thinking that one day I would move here.