משרד רובוס נבחר כמשרד המוביל בישראל בתחום הליגל מרקטינג

עו"ד זהר פישר

אפריל 30, 2012

אנו שמחים לעדכן כי במסגרת גיליון סיכום שנת 2011 סקר המגזין הבריטי Intercontinental Finance גופים מקצועיים מובילים בעולם בתחומים שונים. במסגרת סקירתו בחר המגזין במשרד Robus כמשרד המוביל בישראל בתחום ה- Legal Marketing Consultants.

ראש משרד Robus, עוה"ד זהר פישר מציין: "אין ספק כי שוק עורכי-הדין בישראל, שוק רווי ותחרותי מאין כמותו, מהווה קרקע פורייה לשימוש בכלים חדשניים ויצירתיים לגיוס לקוחות חדשים ולחיזוק ושימור המוניטין של משרדי עורכי-דין".

במסגרת הבחירה במשרד Robus, נערך ראיון עם עו"ד זהר פישר, המובא כאן במלואו. לפרסום המלא של המאמר במגזין Intercontinental Finance הקליקו כאן.

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Winner: Best Legal Marketing Consultants – ISRAEL

Nothing but the best

An Israeli legal marketing and consulting services company – Robus provides strategic advice and business development solutions

THE PRACTICE

Based in Israel, Robus practices in various business fields, with particular emphasis on legal marketing for law firms. Robus provides its clients with one-stop-shop tailored services which assist them to navigate their law firm in a highly competitive legal market. The company’s clients vary from Israeli law firms and companies to foreign law firms and international legal organisations acting in Israel and abroad

The focus of Robus’s legal marketing services is divided into two aspects: providing methods for recruitment of new clients, and advising with regard to the maintenance of existing clients. The service includes, among others, custom fitting services to clients, maintaining contact with leading legal guides and legal rating institutions, marketing, public relations, branding, internet services, conferences, strategic development and practice development

Robus offers business development services to commercial companies with emphasis on identification of structural and procedural problems within the company as well as strengthening of company brands by improving internal processes, marketing and distribution systems, public relations, and expansion of internet presence

THE TEAM

Aimed to increase clients’ profitability, Robus' professional team is headed by Zohar Fisher. It provides innovative legal marketing consulting, including strategic advice, cooperation between law firms and potential business partners, representation in mergers with Israeli and foreign law firms, submissions and know-how in the world of international legal guides, as well as branding and public-relations management

CEO Fisher is an experienced strategic and business consultant with specific knowledge of legal marketing. He was for several years the business development manager for one of Israel’s leading law firms before founding Robus

Fisher’s past work experience includes challenging tasks, among others working in a strategic – financial consulting firm, managing national and municipal political campaigns and establishing several webbased ventures. In addition, Fisher is one of the founders of Israeli Legal Marketing Association (ILMA)

“In today's competitive legal market, law firms are required to use wide range of skills beyond the traditiona tools. In this harsh competition, legal marketing is a unique and dynamic practice field which assists law firm with attracting new clients and maintaining the current ones,” Fisher says

He, along with his team of professionals, aim to offer well-planned legal marketing services, media and public exposure as well as strategic consulting, adjusted for the various needs of the clients, from top renowned lawyers and top-tier law firms, to young legal professionals who recently established their new law firms

GREAT DEAL

Speaking on recent top deals, Fisher says: “We can name a few recent eminent activities in our portfolio. The ones that come to mind immediately are the merger of two distinguished medium-size Israeli law firms, including new branding and marketing approach to the law firm, new website and legal guides representation, and financial advise with regard to the actual merger. “The second one was providing representation and consulting services to the Israeli Chapter of ACC – the Association of Corporate Counsel (ACC Israel), which includes Israel's top GC's from prominent public and private Israeli companies

CLIENT SERVICE

Fisher states that excellent client service remains at the top of his firm’s focus areas. “Robus offers services that are fundamentally needed for every law firm that seeks to maintain an excellent brand in Israel’s tough legal competition. In a country which holds the fastest ratio of lawyer per citizen, a competitive advantage for a successful law firm is crucial.” “Robus is a leading force in the Israeli legal marketing arena, providing creative solutions and strategic advice for law firms"

FUTURE

Fisher says the field of legal marketing gradually develops and holds many business opportunities for Robus' “dynamic team of professionals, including representation of foreign law firms, international associations, national organisation and multinational corporations with their activity in Israel and abroad"

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