Digital Marketing for Law Firms: Leveraging Online Platforms to Attract Clients
Legal marketing provides a powerful way to attract clients and position your firm for success. By adopting a marketing strategy, you can unlock new growth opportunities for your firm. However, in today’s digital age, integral to marketing strategies are the incorporation of digital marketing. Traditional methods of client acquisition are being supplemented by digital marketing strategies. For law firms aiming to remain competitive and relevant, developing a comprehensive marketing strategy that leverages online platforms is no longer optional; it’s imperative.
From Billable Hours to AI: The Future of Legal Billing and Firm Economics
According to Benjamin Franklin, only two things are certain: Death and taxes. According to the legal industry, one thing is certain, too: Law firms operate upon the structure of billable hours, or so the legal industry once assumed. Going back to the 1960’s, attorneys have historically charged clients an agreed upon rate based on the cumulative hours spent on a project.
The Business of Law: Building Client-Centric Practices for Success in the 21st Century
Aristotle once said that “The law is reason free from passion.” In the 21st century, however, the law is also a business. To thrive in an unpredictable, competitive market, lawyers must do more than rely on their training.
